Powering over 33% of the internet amounting to 60 million+ websites, it is no surprise that WordPress is the backbone of the internet when it comes to content management. It is a favorite for webmasters, new or expert alike to deploy their businesses online and sometimes within a matter of minutes. Responsive layout and almost all plugins built-in, many people opt for WordPress due to its simplicity but there are factors that novice webmasters often overlook.
Starting from your idea when you conceptualize your business to bringing it in front of a wide audience, how would you feel if a user is disappointed by your brand just because of your website? Say you are running an E-Commerce Store and the product description and qualities are not being shown to the prospective buyer, which would result in lesser conversions and hence loss to your business.
Often at times, it is not your product that is the issue. The way it is presented towards the audience is what matters. Let us take a look at why a proper WordPress template is essential for your organization:
The Right Template For the Right Idea
It is important that you choose the right theme for your company website. With over millions of inspirations available online, you are bound to get confused as to which one will help support your business. There are certain factors which you can keep in mind before you select the website template for your organization:
Keep Brand Identity in mind
Before you select any template for your business, it is important to keep your brand identity in mind. For instance, if your company logo is red and you select a template which is based on blue colors or any other colors which are out of sync, customers are bound to get distracted. The design sense is important since it shows how much time you dedicated to showcasing your product to a large audience.
We often spend time crafting marketing campaigns or designing brand videos for promotion on social media but it is important to understand that while WordPress offers a diverse catalog of templates, there are only a few which will help you achieve conversions related to your business. The rest will not assist you that much unless you spend a major portion of your time optimizing them to suit your business needs.
Look for Simplistic UI:
While many templates online offer a wide variety of features, a simplistic layout with a minimalist design is sometimes all you need to appeal to the user. Let’s say you are offering real estate services to your client, you can use a simple one-pager listing all your services and their fees as well as list your company focal persons and contact information to reduce the clutter and provide all the information to the user in a single go. This will allow the reader to absorb the information easily at once and you won’t have to worry about mistakes since it’s only a single page website.
Choose for Functionality:
While the fonts, colors, and animations of your website help in attracting customers, the thing that is going to compel them to stay is the functionality. If they came to buy a product, they must be able to do that easily. If your business requires constant contact with your consumers, a live chat feature is a must!
Thus, it is extremely important to keep your business goal in mind when selecting a template. This will help you integrate more features and optimize the site for your users. Think of it like this, a website designed for a blog can never ever work for an e-commerce store. It is therefore necessary that your website’s design not only suits your brand identity but also your business services. After all, the true purpose of your site is to properly digitize your business and attract customers globally.
WordPress gives you a variety of templates so you have a pile of choices when it comes to your website template. Keep the above points in mind when skimming through the designs. Although not all designs are worth looking at. Below we discuss the types of templates you will find and find out the ones you should really be focusing on.
Types of available templates
There are two types of templates which you can get online:
Free (first-party or third-party)
WordPress provides limited first-party templates that have already been used dozens of times by webmasters online so the uniqueness doesn’t exist. Whereas if you opt for third-party free templates, they come with their own set of problems.
When dealing with free templates, it is quite possible that the source code contains snippets that are useless. Since the developer has designed the template to be used on a mass scale, unless the person is reputable, it might be possible that the template contains snippets of useless code.
One example of this code is to prevent someone from removing the footer links. In such an event, the WordPress template has been tweaked to redirect all users to the developer or publisher’s homepage from where you got the template from in the first place.
Advantages of Premium Templates
Let us take a look at why you should always opt for premium WordPress themes and if premium WordPress themes worth it:
Product in the Spotlight:
One of the major issues when it comes to website designs is that the actual product doesn’t get the required attention as much as it should. Even if you are building a one-pager site, the template should have all the sections necessary for detailing the features and the pricing of the product. For instance, there should be a section detailing the monthly cost of using the product (if any) or there could be a section detailing the features.
A major concern of webmasters when it comes to deploying templates online is SEO. Since the majority of traffic on a website comes from Google, it is no surprise that many developers are looking for templates that are SEO friendly and follow the best practices advised by Google. Premium templates are designed not only to be SEO friendly but thanks to the documentation provided by the source code, you can understand and make amendments to the code without worrying to affect your rankings in any way.
When deploying free websites, it is often unclear whether SEO plugins are preinstalled and whether the site is SEO friendly or not. E-Commerce retailers cannot take this risk or any digital agency which gets clients from Google, Bing, etc. It would be a waste if your product is stellar but it doesn’t appear on Google because of a simple tag in your website’s source code.
Flexible and Robust:
These premium WordPress themes have been designed by experts in PHP and UI/UX design who after years of coding and development experience, create custom templates and host them on websites like ThemeForest or CreativeTim. Some of these templates are a result of client requests, say you are an E-Commerce retailer who requires web design. That design can be tweaked with changes and hosted on one of the platforms listed above.
These themes are robust and flexible to change as per the demands of your company. Since you are being provided with developer support, you can easily make changes on your own with guidance as needed.
Premium templates are designed to be loaded with tonnes of features and allow greater customization as per the will of the user. As it will be seen below in the article, whether you are doing one business or different types of businesses, a single WordPress Premium template will have all the different layouts you need to deploy websites related to each product you have. Each of these layouts will be specifically designed to cater to the niche you are working in and it has been crafted by experts who have years of experience in developing websites.
One of the major disadvantages of using a free template is the lack of source code documentation. If you are deploying on WordPress and need to make a few tweaks here and there, you need documentation to assist you with the code. Since each developer has different programming techniques, each theme would have a different set of code making it difficult for you to edit it all in time.
No Footer Links:
Mostly when you deal with free templates, they come with a major drawback that you must credit the developer or the publisher website from where you got the theme from. This has a negative impact on your business as I stated above. Your website represents your brand identity and if you couldn’t go as far as to get a proper template developed or at least purchased for your site, it will raise a question mark on your commitment in regards to the services you are providing.
Compared to free templates which are launched and almost always forgotten, Premium Templates receive regular updates over a specific timespan as dictated by the developer. This is in addition to the priority support being provided by the developer for the template you have purchased. These updates are important because they are in line with any adjustments related to SEO, a new web technology or security updates to keep your website secure against hacking or DDoS attacks.
Template Quality Audited:
A major advantage of purchasing a premium template from a publisher is that the theme has been reviewed by a team of experts before it is put live for sale. The team inspects the website source code and evaluates it based upon a set of standards. Themeforest, for instance, hosts these premium templates and they have quality control checks to audit each template that is hosted on their servers. Hence buyers don’t need to be concerned regarding any bugs or errors in the code of the WordPress template.
Developer Support as and when needed:
One of the major advantages of purchasing a premium WordPress template is that you get developer support from the creators. Since they are the persons involved in the development, they know the template inside and out. They can provide you with much better support, even compared to some other developer who may be an expert in WordPress Development. Depending on the site you are purchasing from and the cost of the template, you may get priority support from the developer which may include: setting up the template on your website, tweaking and changing a few features, say sidebar adjustment and so forth.
Are Premium WordPress Themes Worth It?
The average price of a WordPress theme varies between $19 to $60 depending upon the function of the template. Since you are going to start your own business and will be managing affairs on your own, it is highly recommended that you opt for a Premium WordPress Theme.
What if you get your own developer?
Some people consider getting their own developer team would be easier and cheaper than opting for a premium theme. Let us do some maths: a WordPress developer in the U.S.A gets paid $71,758 per annum in organizations. And let’s say you want dedicated developers working on both front-end and back-end segments separately, the cost is now doubled!
Think about it, instead of increasing your company’s operational expense, you could simply purchase a template and get help from a remote team who know each and every bit of the template inside and out.
What if you don’t know to code?
Not to worry! Most of the premium templates come with easy to understand documentation as mentioned above which will guide you to install the template on your WordPress hosting. Since you will be managing the affairs in the long run, this installation and tweaking of the template will help you get acquainted with WordPress and the development associated with it. If you will expand your business in the future, you can easily set up multiple websites yourself without any help needed at all!
What if I need a theme for multiple sites?
Rather than spending months, coding your own template for your company network, it is better to purchase a license which includes access to the same template for multiple websites. With the help of the documentation, you can adjust the theme for the clients based on his or her preferences and save your time and money in the long run. This is especially useful for agencies who are developing websites for businesses as well as developers working on strict deadlines for any particular task.
Are WordPress Themes A One Time Purchase?
Conclusion ( Why premium WordPress themes worth it ):
From the above discussion, we have learned about the advantages of premium templates over free templates. So to answer the question ‘Are Premium WordPress Themes Worth It?’ we’ll say definitely yes! If you want to be successful in the online world while being cost-effective, premium templates are the way to go. While keeping your brand identity in line as well as decreasing your operational expense and helping you learn how to tweak WordPress templates, WordPress Premium templates are a safe investment when you consider the long term benefits of having an online business on such a minimal cost.